Client
WhyBuy
Sector
Rental Marketplace / Circular Economy / Lifestyle Technology
Year
2021
Scope of Work
Brand strategy, Visual identity
Rewriting ownership culture in a hyper-consumerist world
The High-Stakes Challenge
In a world obsessed with ownership, storage units are overflowing, bank accounts are shrinking, and most stuff sits untouched 90% of the time. WhyBuy came to challenge this mindset radically. What if you could live big without buying big? What if access replaced ownership?
The Objective
Flip the script on ownership. Normalize renting. Reward minimalism.WhyBuy isn’t just a rental marketplace. It’s a movement. One built to empower Nigerians to unlock value from what they own and to access what they need, only when they need it. It’s Uber for your lifestyle. Rent what you want. Lend what you’re not using. Simple.
The Brand Strategy
Positioned as the “anti-clutter, pro-cashflow” lifestyle brandWe crafted a tone that’s punchy, clever, and speaks the language of a generation done with waste. WhyBuy isn’t about limitations, it’s about smarter choices, shared access, and living more with less. Our tone: Think Klarna meets Airbnb, with Naija energy.
Cultural Identity
Built for Nigeria. Scaled for Africa.WhyBuy understands the local context from the cost of living crisis to the hustle culture. Whether you need a projector for a one-time pitch or a dress for an owambe you can’t repeat on IG, WhyBuy’s got you. It’s not borrowing. It’s power-sharing.
The Community
Lenders on WhyBuy aren’t just users, they’re micro-entrepreneurs. Whether it’s a camera you no longer use or your dad’s old Lexus, WhyBuy turns unused stuff into passive income. It’s not secondhand. It’s a smart hustle.
