Stylespat - justforyou.digital

Client

STYLEXPAT

Sector

Lifestyle & Fashion

Year

2024

Scope of Work

Brand Strategy, Visual Identity, Packaging, Community Campaigns, Digital Touchpoints

A Global Identity, Rooted in Culture

The High-Stakes Challenge

How do you build a lifestyle brand that doesn’t just follow trends but defines them uniting selfexpression, street culture, and global fashion into a singular voice? For Stylexpat, the challenge was clear: create an identity system that reflects boldness, multicultural influence, and innovation, while still connecting deeply to the African creative spirit.

From a Name to a Movement

Stylexpat isn’t just a name it’s a signal. A flag for the style-forward, culture-driven, globally curious. We didn’t just design a brand we choreographed a movement. One that says: this is where tradition meets tempo, where heritage hits the runway, and where everyday essentials become statements.

Bold by Design

The Logo & Language
The Stylexpat emblem isn’t arbitrary it’s a stylized “S” formed from curves and intersections, referencing the idea of infinite expression and forward motion. The integrated “X” is not just visual it’s symbolic of crossroads, identity, and transformation. The logo speaks without saying a word: timeless, sharp, unapologetically bold.

The Colour Code

Charcoal Black and Off-White form the canvas. Energy comes in pops of Electric Red, Soft Coral, and Deep Teal. Each tone plays a role some grounding, some disruptive all expressive. We wanted the palette to evoke the feeling of walking through Lagos at dusk or scrolling through a street-style blog in Seoul.

Typography that Talks Back

FFF Acid Grotesk leads with edge, while Gilmer supports with polish. For rare moments of vintage drama, Old London delivers the weight of legacy. Type in the Stylexpat world doesn’t whisper it projects. Each headline, tagline, and CTA carries the confidence of a mic drop.

Patterns with a Pulse

Deconstructed, inverted, and rhythmic, our brand patterns pull from traditional motifs, but remix them like a street artist would a classic mural. There’s nothing static here just movement, remix, and reinterpretation. Because Stylexpat doesn’t sit still.

More Than Fashion, A Community

Whether it’s a tech bro in Berlin or a creative in Nairobi, Stylexpat gear signals something deeper. Like a badge. Like the JADA Squad’s hoodie at the airport. You know it when you see it. It’s an identity. It’s respect earned.From our capsule drops to our pop-up events, Stylexpat is not just what you wear it’s where you belong.