Client
DF Spices
Sector
Food & Condiments
Year
2025
Scope of Work
Brand strategy, brand identity, packaging direction
Delivering quality comfort, one spice at a time
The High-Stakes Challenge
How do you build a brand that speaks both to the diaspora’s nostalgia and to the modern kitchen? That was the challenge DF Spices, a UK–Nigeria-based food brand, brought to us. With a product line spanning sauces, spices, and traditional Nigerian staples, the brief wasn’t just to look “authentic” it was to feel trustworthy, present, and ready for scale.The objective was clear: Create a brand that reflects quality over quantity, tradition without being dated, and warmth without losing clarity. Our design needed to visually express a brand deeply rooted in heritage but geared toward convenience and contemporary lifestyles.
A robust flow of identity
The visual concept is anchored in the fluidity of service, a key brand trait. The logo design merges the initials D, F, and S into a seamless typographic form that feels both personal and ownable.The fluid curves of the mark echo the smoothness and versatility of the products themselves. We weren’t just drawing letters, we were building an identity that could flex across packaging, digital, and export markets, while maintaining memorability.
A grounded, flavour-forward look and feel
The color palette: leads with a rich, peppery da281c red bold, flavourful, and unmistakably Nigerian in energy. Balanced with deep charcoal and warm beige, the brand system feels grounded and confident. Secondary colors like green, orange, and wine red deliver extra vibrancy adding flavor notes that reflect the diversity of the product line and cultural context.Typography choices: (Eurostile and Poppins) strike a balance between classic and clean just like the brand itself. Functional, readable, and unpretentious.
The DF Promise: Familiarity, refined
DF Spices isn’t just feeding people it’s reconnecting them to home, while making daily life easier. Every jar, sachet, or label is designed to feel familiar yet elevated. Whether it’s seen on a shelf in Lagos or a cupboard in London, the DF logo and its system signal a brand that understands culture, convenience, and craft
